Digital Digest
Featured Articles
It’s not easy acquiring customers, leading them through your sales funnel, and finally converting. Many of your leads will drop off—for some, it may be early on because they stumbled onto one of your ads…
This is the time of year where digital marketers tend to start looking past the holiday season in an effort to glimpse which game-changing innovations the future might have in store. As documented previously, nearly…
Programmatic ads have long been considered a top-of-funnel solution. They often exist on the peripheral of our attention. Banner ads scroll by as we read through articles, we tune out audio ads between songs on…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Digital marketers have observed some dramatic changes to customer behavior 2020. In this latest installment of our ongoing end of year review, we’ve highlighted the major shifts in customer search trends and the innovative ways…
Higher education institutions have had to adjust how they connect with current and prospective students due to the constant change this year. Despite the uncertainty, it’s still imperative to be communicating during this time, especially…
Higher education has experienced one of the largest shifts as compared to other industries during the pandemic. The college experience is now being experienced from bedroom desks, on zoom calls, with many students in quarantine….