In today’s digital landscape, a multi-platform approach is essential for businesses aiming to capture attention and convert potential customers. While platforms like Facebook, Instagram, and Google Ads dominate many marketing strategies, one hidden gem often…
Adtaxi’s Digital Marketing Blog
Meta Standard Events are a powerful way to track common user actions on your website, making them particularly useful for ecommerce businesses. However, if you’re looking to monitor activities outside these predefined categories, exploring additional…
When new brands start running paid ads on Meta they often jump right into BOF (bottom-of-funnel) campaigns in hopes of driving quick sales. But, before diving into bottom-of-funnel campaigns, we must focus on top-of-funnel (TOF)…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Brands are tapping into the potential of combining retail media with Connected TV (CTV) campaigns. As both channels gain popularity, this powerful duo allows marketers to elevate their targeted digital advertising efforts. Mastering how these…
People aren’t watching cable or satellite TV like they used to. But people are still watching TV and a lot of it. Today, it’s the streaming service that people flock to for their favorite shows…
The world of social media is evolving rapidly, and auto brands are adapting to connect with consumers in smarter, more impactful ways. Adtaxi’s 2024 Auto & Social Survey reveals how social media is transforming the…
