Digital Digest
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Google Adds Image Extensions This week, Google officially launched beta testing for image extensions for search ads. With the addition, images will show when enabled and activated in campaign set-up on an ad impression. Images…
Instagram Makes Shopping More Accessible As Facebook’s works to turn social media profiles into digital storefronts with Facebook Shops, Instagram is also looking to help brands and users browse and buy products without leaving their…
CCPA Compliance Now Being Enforced The California Consumer Protection Act (CCPA) has been a law since the beginning of the year, but the 6 month grace period meant to allow time to create and refine…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Hulu Enhances Second Screen Ad Capabilities Hulu is launching a new ad format to help brands reach viewers on the second screen. By using technologies such as QR codes and push notifications, advertisers will be…
YouTube Improves Shoppability YouTube is expanding its TrueView for action ad capabilities by adding product selection. Ecommerce advertisers can now make their ads more shoppable by adding product images under ads to drive consideration and…
Facebook Researches Chatbot Data As Facebook continues their efforts to refine digital storefronts with Facebook Shops, they are also expanding their efforts to understand how to improve the customer experience. Facebook researchers are examining how…