Today’s marketers benefit from a host of dashboards, pixels, and other tools helping them carefully make attribution more precise and reliable. But how much of a brand’s offline success can be attributed to online campaigns?…
Adtaxi’s Digital Marketing Blog
With consumers growing more cautious about their spending, this holiday season looks different. Data shows that 68% of Americans believe the economy will get worse in the next six to twelve months. At the same…
Running a brand’s social account is a balancing act. You need a voice with personality to earn attention, but a feed that delivers pipeline to earn budget. The disconnect between “likes” and leads often comes…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Black Friday 2025 is expected to be the biggest shopping day of the year. Bain’s Cyber Five forecast confirms the massive opportunity, but a closer look reveals a major challenge: soaring growth expectations are meeting…
Using data analytics effectively gives your brand a clear blueprint for more powerful and cost-efficient digital campaigns. By building a reliable measurement framework and selecting the right analytics stack, you can identify high-impact signals that…
If you’ve spent any time reading marketing headlines lately, you’ve probably seen a new statistic about connected TV (CTV) advertising nearly every day. Consider how CTV advertising blends premium, ad‑supported streaming with data‑driven delivery. It’s…
