Digital Digest
Digital marketers know that curating informed, specific audience segments goes a long way in making the most of their budgets. But what if there was an additional way to look at audience data and make…
It’s natural to apply the wait-and-see method to any new marketing strategy, especially when budgets are tight. So it’s understandable if some marketers haven’t fully investigated digital audio advertising yet. However, it’s time to embrace…
With new platforms performing well alongside the tried-and-true, social media continues to evolve rapidly on a global scale. Case in point: nearly 4.5 billion people worldwide use some form of social media, and the average…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Targeting is a core component of the digital marketer’s daily responsibilities. Refining the techniques used to locate a specific audience online, presenting this audience with the right ads at the right time, and ultimately guiding…
Advertisers experienced a major upheaval in their existing digital campaign structures thanks to a now-infamous iOS 14 tracking update that hit mobile devices in April 2021. The update introduced a pop-up requiring all users to…
New advertising formats, privacy regulations and consumer behaviors each made a significant impact on how marketers approached their digital campaigns over this past year. Before we take a closer look at marketing trends approaching in…
