Ecommerce businesses strive to create easy transactions and satisfactory experiences. However, there will inevitably be times when things simply don’t measure up for every buyer. The rise in ecommerce options has made consumers more discerning,…
Adtaxi’s Digital Marketing Blog
Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend…
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Over the last few years, there has been rapid growth in digital audio listening. In 2021, it was reported that almost three-quarters of Americans are listening to digital audio every month. With so much digital…
Engaging with sports fans is a unique kind of brand marketing. Millions of sports fans already follow leagues, teams, and players on digital platforms — even if they aren’t very good at the moment — with…
When companies first began using social media, the main focus was to establish brand identity. While this remains an important component of social media — especially for businesses — the medium’s evolution to include organic…
