Digital Digest
Higher education institutions are adjusting how they connect with students until normal campus life can resume. While there are still many unknowns, highlighting what your school can offer in-person and virtually gives prospects and parents…
Hulu Enhances Second Screen Ad Capabilities Hulu is launching a new ad format to help brands reach viewers on the second screen. By using technologies such as QR codes and push notifications, advertisers will be…
Digital marketing has revolutionized the automotive industry and transformed dealer’s relationships to their customers. Still, one question has remained the same – how do you prove that your marketing efforts are actually leading to increased…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
YouTube Improves Shoppability YouTube is expanding its TrueView for action ad capabilities by adding product selection. Ecommerce advertisers can now make their ads more shoppable by adding product images under ads to drive consideration and…
As we enter another major election cycle, voters are getting more information than ever from digital platforms. Americans are researching and interacting with candidates long before the polls, and political parties are quick to utilize…
Facebook Researches Chatbot Data As Facebook continues their efforts to refine digital storefronts with Facebook Shops, they are also expanding their efforts to understand how to improve the customer experience. Facebook researchers are examining how…
