Digital Digest
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
Users have come to expect personalized marketing messages — ads that not only cater to their specific product preferences, but appeal to them as individuals. Successful marketing personalization means using your brand’s available data to…
The countless items left abandoned in digital shopping carts each day have long been considered something of a necessary evil in the world of ecommerce. According to some estimates, nearly 70% of potential online sales…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Compelling video content is always in high demand, and for good reason. In an age of limited attention spans, 72% of customers say they prefer to learn about a product or service through a video….
Fear of the unknown can have a profound effect on marketers. For various reasons, many SMB brands are afraid to introduce digital platforms to their marketing campaign strategies. It’s often easier to stick with the…
Connected TV (CTV) is more than a flashy new brand awareness tool. Streaming services and their accompanying libraries of viewing options are continuing to expand, making TV more easily accessible via personal devices and the…
