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Adtaxi’s Digital Marketing Blog

How Contextual Targeting Made a Comeback in 2022

We talk a lot about meeting your customers where they are online, but what does that mean exactly? For digital marketers, finding the natural connection between a specific audience’s online activity and their potential interests…

Build Better Site Structure to Boost SEO

The most important goal for ecommerce sites is to reach the largest audience of highly-motivated buyers as possible, and a good SEO strategy is instrumental in achieving this goal. A properly optimized site is easier…

Why You Should Utilize Email With Ecomm Customers

Email marketing is alive and well in 2022. The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Tips for Studying Competitor Marketing Strategies

Advertisers put a lot of work and creativity into developing new digital marketing strategies. Like you, your competitors are in a constant state of experimentation and data analysis, always with the aim to further optimize…

A Guide to Digital Fundraising for Nonprofits, Optimizing Your Marketing Budget

With 1.54 million nonprofit organizations registered with the IRS, there is a lot of competition for donors. Relying solely on traditional tactics won’t be enough to help your nonprofit stand out and fundraise to its…

Overcome Supply Chain Disruptions Using These Strategies

Since March 2020, the global supply chain has been in a state of flux. This far-reaching and complex system affects so many aspects of our daily lives that consumers have reprioritized what they look for…

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