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Adtaxi’s Digital Marketing Blog

ChatGPT in Marketing: Benefits, Pitfalls and Best Practices

ChatGPT in Marketing: Benefits, Pitfalls and Best Practices

Hardly a week passes without the world of AI delivering new potential applications. Tools like OpenAI’s ChatGPT have found their way into everything from answering everyday questions (“How do I work this Airbnb AC unit?”)…

Debunking Common Myths About Programmatic Ads

Debunking Common Myths About Programmatic Ads

Programmatic advertising is the art of using automation and data to place digital ads where they’ll create the most impact. By leveraging machine learning and real-time bidding, it eliminates guesswork, enabling smarter ad placement across…

Optimizing Your Site for Mobile: Why It Matters

Optimizing Your Site for Mobile: Why It Matters

Have you ever visited a website on your phone and struggled to find what you needed? Maybe you tried to check out, but a poorly designed element made it impossible to complete your purchase.  These…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Abandoned Carts? Try Retargeting Ads

Abandoned Carts? Try Retargeting Ads

A significant number of shoppers leave items in their online carts without completing the purchase. With an average cart abandonment rate of 70.19% in ecommerce, this behavior is common. Fortunately, retargeting campaigns offer a way…

The Power of Interactive Content for Ecommerce Brands

The Power of Interactive Content for Ecommerce Brands

Ecommerce has become an essential tool for brands looking to reach more customers and drive business growth. Over 33% of the world’s population shops online, making it the go-to place to get new customers. This…

How Market Research Can Increase Applications and Enrollment in Education

How Market Research Can Increase Applications and Enrollment in Education

Undergraduate enrollment has dropped by over a million students in the last decade, according to the National Student Clearinghouse Research Center. Rising college costs, student loan struggles, and lower high school graduation rates have all…

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