Video ads have often been considered a top-of-funnel ad channel. They’re the videos we have to watch before our YouTube series begins, the ads we see during the breaks in our Hulu binge, and autoplay…
Adtaxi’s Digital Marketing Blog
Programmatic ads have long been considered a top-of-funnel solution. They often exist on the peripheral of our attention. Banner ads scroll by as we read through articles, we tune out audio ads between songs on…
Brands are always on the lookout for ways to reach new audiences, increase campaign effectiveness, and establish their online presence. But when it comes to entirely new platforms, it can be tempting for digital advertisers…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Digital marketers have observed some dramatic changes to customer behavior 2020. In this latest installment of our ongoing end of year review, we’ve highlighted the major shifts in customer search trends and the innovative ways…
Higher education institutions have had to adjust how they connect with current and prospective students due to the constant change this year. Despite the uncertainty, it’s still imperative to be communicating during this time, especially…
Higher education has experienced one of the largest shifts as compared to other industries during the pandemic. The college experience is now being experienced from bedroom desks, on zoom calls, with many students in quarantine….
