Digital Digest
Social media is integrated in our daily lives as we spend increasingly more time scrolling through posts, pictures and videos. With the average adult on social media for over 2 hours a day, it’s a…
Snapchat Develops Its Own Mobile Network Snapchat made a big announcement on Thursday about plans for a Snap Audience Network, its own mobile ad platform with targeting across various apps. The initial launch will be…
Spring has finally sprung and we all feel a little happier. With summer just around the corner, travelers are starting to plan their summer vacations – whether it be the adventure seeker or the family…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Streaming Video Exceeds Cable Subscriptions For the first time, video streaming service subscriptions surpassed cable, jumping up 27% to 613 million subscribers last year. The shift is attributed to the consumers being drawn to services…
Technology is integrated into our lives more than ever before and continues to evolve at record speed. You’ve likely accessed multiple connected devices today alone, interchanging them as you go. With constant connectivity and changes…
Customers expect personalization. A well-crafted email with a customer’s first name and a product suggestion related to a past purchase, for example, has become the norm. Research shows 98 percent of marketers believe personalization advances…
