Digital Digest
Hulu Enhances Second Screen Ad Capabilities Hulu is launching a new ad format to help brands reach viewers on the second screen. By using technologies such as QR codes and push notifications, advertisers will be…
Digital marketing has revolutionized the automotive industry and transformed dealer’s relationships to their customers. Still, one question has remained the same – how do you prove that your marketing efforts are actually leading to increased…
YouTube Improves Shoppability YouTube is expanding its TrueView for action ad capabilities by adding product selection. Ecommerce advertisers can now make their ads more shoppable by adding product images under ads to drive consideration and…
Free Digital Marketing Campaign Audit
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As we enter another major election cycle, voters are getting more information than ever from digital platforms. Americans are researching and interacting with candidates long before the polls, and political parties are quick to utilize…
Facebook Researches Chatbot Data As Facebook continues their efforts to refine digital storefronts with Facebook Shops, they are also expanding their efforts to understand how to improve the customer experience. Facebook researchers are examining how…
Understanding your audience in an election cycle is crucial for your strategy. However, narrowing down targeting can feel overwhelming. Casting a wide net may seem like the best approach at first, but taking the data…
