Digital Digest
Featured Articles
Companies are investing big money into personalization as marketers better understand its power. But a tailored user experience extends beyond customized product suggestions. They can include recommendations based on weather, trending items or geography. With…
Bill Introduced to Ban “Dark Patterns” From Collecting Personal User Data On Tuesday, April 9th, a bipartisan bill was introduced to prohibit deceptive gathering of personal data known as “dark patterns” on various online platforms…
Social media is integrated in our daily lives as we spend increasingly more time scrolling through posts, pictures and videos. With the average adult on social media for over 2 hours a day, it’s a…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Snapchat Develops Its Own Mobile Network Snapchat made a big announcement on Thursday about plans for a Snap Audience Network, its own mobile ad platform with targeting across various apps. The initial launch will be…
Spring has finally sprung and we all feel a little happier. With summer just around the corner, travelers are starting to plan their summer vacations – whether it be the adventure seeker or the family…
Streaming Video Exceeds Cable Subscriptions For the first time, video streaming service subscriptions surpassed cable, jumping up 27% to 613 million subscribers last year. The shift is attributed to the consumers being drawn to services…