Digital Digest
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In 2023, retail ecommerce sales reached an estimated $5.8 trillion globally, motivating digital marketers to seek every possible advantage in the tough competition of the market. Building a strong base marketing strategy is crucial as…
Ecommerce and retail brands are always seeking new ways to reach their target audiences with relevant branded content. Connected TV (CTV) has emerged in recent years as an effective medium for extending brand reach to…
Anticipating consumer demand is one of those tricky challenges advertising has yet to perfect. Though digital marketing tools and insights – and access to big data in particular – have done their part to optimize…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
– Financial uncertainty leads consumers to valuefree delivery more than ever –– PLUS: Nearly half of Americans claim they would consider buying a home online – DENVER, CO (June 14, 2023) — Adtaxi, one of…
Using relevant data to make marketing decisions sounds like a no-brainer, but even with data’s value beyond doubt, some brands struggle with leveraging data to its full potential. Companies seeking to maximize data for better…