Digital Digest
When companies first began using social media, the main focus was to establish brand identity. While this remains an important component of social media — especially for businesses — the medium’s evolution to include organic…
You’d be hard-pressed to find a marketing plan that couldn’t benefit from a dash of social display advertising in some capacity. Social display ads, or ads drawn from a brand’s active social channels to be…
While it might seem as though there’s a new social media platform every day, Facebook is still the most popular social media platform among active users. This is important for small businesses because even if…
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With new platforms performing well alongside the tried-and-true, social media continues to evolve rapidly on a global scale. Case in point: nearly 4.5 billion people worldwide use some form of social media, and the average…
Facebook made headlines this year with its worst outage since 2008. Despite the multi-hour down time, Facebook remains the most popular social media site with more than 2.7 billion active users — a 12% increase…
The improved storefronts readily available on popular social channels make it possible to launch an ecommerce brand without a dedicated website. Many small businesses have historically relied on Facebook alone as their brand’s storefront, but…
