
Digital Digest
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– 70% of U.S. viewers continue to turn to streaming first, while broadcast and satellite fall below 5% –PLUS: Cord-cutting persists while lower-cost paid options look to gain in popularity DENVER, CO (April 16, 2025)—…
– 29% of respondents are more likely to follow football, influenced by Taylor Swift’s relationship – Streaming TV is the first choice for viewing regardless of gender, age, or household income level –with Travis Kelce…
– 29% of respondents are more likely to follow football, influenced by Taylor Swift’s relationship with Travis Kelce – –PLUS: Dedicated Taylor Swift fans are nearly 3x more likely to purchase sports-related merchandise– DENVER, CO…

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