Digital Digest
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Still a Drop in a (Huge) Bucket Despite the rapid increase in consumers engaging in online and mobile purchasing, eCommerce will account for only 13 percent of all retail commerce by 2019. Although comparatively small…
Tech-savvy computer users aren’t the only people using programs like AdBlock Plus on their web browsers. The process of blocking ads on websites is so simple and easily integrated into one’s browsing experience. As a…
Today, 93% of U.S. adults own a computer or mobile device. And regardless of which one(s) they own, the vast majority of U.S. device owners (91%), access the Internet each month. But despite the high-level of…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The Internet has been both a blessing and a curse for content marketers. The beauty of it is that it allows us to track nearly everything. The downside? Tracking everything requires us to ingest, digest…
Consumers receive and digest content across a dizzying array of platforms. In a given day, consumers have the opportunity to engage with traditional print and broadcast media, desktop computers and mobile apps, satellite radio and…
There has been a sea change in the type of content brands have been publishing over the last several years. While at one time, getting a high search engine rating was the Holy Grail of…