Digital Digest
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Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products,…
By now, most advertisers are aware of first-party data’s important role in the modern digital marketing ecosystem. However, there remains a sizable gap between awareness and successful implementation — nearly two-thirds of marketers still struggle…
In December 2021, Google announced that Google My Business, the company’s free business listing tool, would be known as Google Business Profile going forward. What didn’t change is the importance of having a complete Google…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Ecommerce brands are constantly seeking new ways to broaden their online appeal and create engaging content. Harnessing the digital marketplace’s full potential can transform what was once a brick-and-mortar store into a thriving online business…
One of the many benefits of digital marketing is that everything moves faster online. It’s easier than ever to outline, design, schedule, and publish digital marketing content. In some instances, you can access campaign data…
You’d be hard-pressed to find a marketing plan that couldn’t benefit from a dash of social display advertising in some capacity. Social display ads, or ads drawn from a brand’s active social channels to be…