Digital Digest
When companies first began using social media, the main focus was to establish brand identity. While this remains an important component of social media — especially for businesses — the medium’s evolution to include organic…
The market for both new and used vehicles is a hot topic. The average used car price grew by nearly $8,000 in just 12 months last year, and with demand for vehicles still on the…
Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products,…
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By now, most advertisers are aware of first-party data’s important role in the modern digital marketing ecosystem. However, there remains a sizable gap between awareness and successful implementation — nearly two-thirds of marketers still struggle…
In December 2021, Google announced that Google My Business, the company’s free business listing tool, would be known as Google Business Profile going forward. What didn’t change is the importance of having a complete Google…
Ecommerce brands are constantly seeking new ways to broaden their online appeal and create engaging content. Harnessing the digital marketplace’s full potential can transform what was once a brick-and-mortar store into a thriving online business…
