Digital Digest
What companies think they know about their customers may not always align with how their marketing messages are being received. Without correctly applying accurate campaign data, brands risk overlooking valuable opportunities to expand their audiences…
There’s a constant struggle in marketing between providing users with relevant, useful ads and overstepping the bounds of privacy. For years, third party cookies have played a central role in helping brands create targeted, personalized…
Traditional marketing still has value in an increasingly online world, but digital marketing’s growth has shown those tried-and-true methods aren’t necessarily the best way to reach your target audience anymore. Considering that 93% of consumers…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Digital marketers know that curating informed, specific audience segments goes a long way in making the most of their budgets. But what if there was an additional way to look at audience data and make…
It’s natural to apply the wait-and-see method to any new marketing strategy, especially when budgets are tight. So it’s understandable if some marketers haven’t fully investigated digital audio advertising yet. However, it’s time to embrace…
With new platforms performing well alongside the tried-and-true, social media continues to evolve rapidly on a global scale. Case in point: nearly 4.5 billion people worldwide use some form of social media, and the average…
