Digital Digest
It’s the big question that businesses of all sizes must ask: “How much should I spend on advertising?” While answering this question is vitally important, it may be particularly challenging. Businesses and brands are reevaluating…
Analyzing the detailed data found within Google Analytics (GA) can show marketers what products drive the most sales, which audiences respond most favorably to your brand, and where customers tend to fall off the path-to-purchase….
Developing a complete marketing plan on your own takes time, and generally includes a few stumbling blocks along the way. Experience in digital marketing goes a long way toward avoiding potential pitfalls and providing your…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The COVD-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing quickly became the new normal as brands…
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
Users have come to expect personalized marketing messages — ads that not only cater to their specific product preferences, but appeal to them as individuals. Successful marketing personalization means using your brand’s available data to…
