Digital Digest
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
The social media marketing playbook changes constantly, striving to keep pace with users whose habits and content preferences never seem to stay static for long. The challenges facing each brand amount to the same simple…
Video ads have often been considered a top-of-funnel ad channel. They’re the videos we have to watch before our YouTube series begins, the ads we see during the breaks in our Hulu binge, and autoplay…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Programmatic ads have long been considered a top-of-funnel solution. They often exist on the peripheral of our attention. Banner ads scroll by as we read through articles, we tune out audio ads between songs on…
Brands are always on the lookout for ways to reach new audiences, increase campaign effectiveness, and establish their online presence. But when it comes to entirely new platforms, it can be tempting for digital advertisers…
Digital marketers have observed some dramatic changes to customer behavior 2020. In this latest installment of our ongoing end of year review, we’ve highlighted the major shifts in customer search trends and the innovative ways…
