Digital Digest
Ecommerce is a catch-all term for the buying and selling of goods over the internet. This simple concept has changed how entire industries do business, be it retail goods, B2B sales, subscriptions, or services. The…
Cord-cutting and the shift to Connected TV (CTV) are on the rise with no end in sight. Many advertisers know it’s a necessity but with users unable to click on the ads due to the…
Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Car buying today has changed, particularly over the past year. Now so much more of the car buying journey happens online. Starting with product discovery and sometimes all the way to the final purchase, automotive…
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
Marketers have been hearing a lot about Connected TV (CTV) lately, and for good reason. The growth of streaming and cord-cutting has been accelerated by the pandemic, giving advertisers ample opportunity to reach their customers…
