Digital Digest
Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…
Car buying today has changed, particularly over the past year. Now so much more of the car buying journey happens online. Starting with product discovery and sometimes all the way to the final purchase, automotive…
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Marketers have been hearing a lot about Connected TV (CTV) lately, and for good reason. The growth of streaming and cord-cutting has been accelerated by the pandemic, giving advertisers ample opportunity to reach their customers…
A drastic change in consumer behavior in 2020 continues to push advertisers to adapt to new conditions and innovate how they promote their brand. The new landscape of ecommerce relies on flexible marketers willing to…
The improved storefronts readily available on popular social channels make it possible to launch an ecommerce brand without a dedicated website. Many small businesses have historically relied on Facebook alone as their brand’s storefront, but…
