Digital Digest
How many times have you found yourself searching for something you need online, but get distracted — the dog barks, the baby’s crying, maybe even a random thought pops into your head and you no…
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
January is prime New Year’s resolution season, which means it’s a big month for fitness brands, supplement suppliers and local gyms. With pandemic safety measures still limiting gym access for many, 2021 will likely be…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
It’s not easy acquiring customers, leading them through your sales funnel, and finally converting. Many of your leads will drop off—for some, it may be early on because they stumbled onto one of your ads…
This is the time of year where digital marketers tend to start looking past the holiday season in an effort to glimpse which game-changing innovations the future might have in store. As documented previously, nearly…
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
