Digital Digest
Six months removed from the initial sweep of Covid-19 and its effects on both individuals and businesses, and the landscape continues to change. As ecommerce brands hurdle forward into the holiday shopping season and beyond,…
Social platforms like Instagram, Facebook, and Snapchat are uniquely positioned to reach massive audiences while streamlining the conversion process in a relatively new advertising channel dubbed simply “social commerce.” These shoppable social platforms aim to…
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…
As businesses of all sizes continue to navigate the economic challenges posed this year, many advertisers seek a blueprint to inform their decisions in a turbulent marketing environment. With data and insights from industry experts…
Facbook Connects to VDP for Auto In an effort to help drive the way auto buyers research and shop before stepping on the lot, Facebook is enhancing their Automotive Inventory Ads for dealerships. They will…
