Digital Digest
Instagram is Ringing in the Holiday Szn Believe it or not, the holiday shopping season is now upon us. To help marketers prepare their social strategies, Instagram has released a new guide with ways to…
When used correctly, first-party data allows retailers to thrive on and offline by providing more relevant, personalized, effective ads to users across all marketing channels. But, according to nearly two-thirds of marketing executives, applying these…
Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
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The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…
Facebook Bug Results in Uncounted Conversions On August 30, 2021, Facebook alerted advertisers and tech partners that a bug had been identified in their system earlier in the month. Conversion metrics for iPhone 12 users…
With so much business being conducted online, having a social media presence is a must for brands of all sizes. While social media has become an essential way for businesses to promote themselves, its ability…
