Digital Digest
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
January is prime New Year’s resolution season, which means it’s a big month for fitness brands, supplement suppliers and local gyms. With pandemic safety measures still limiting gym access for many, 2021 will likely be…
It’s not easy acquiring customers, leading them through your sales funnel, and finally converting. Many of your leads will drop off—for some, it may be early on because they stumbled onto one of your ads…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
This is the time of year where digital marketers tend to start looking past the holiday season in an effort to glimpse which game-changing innovations the future might have in store. As documented previously, nearly…
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
The social media marketing playbook changes constantly, striving to keep pace with users whose habits and content preferences never seem to stay static for long. The challenges facing each brand amount to the same simple…
