Digital Digest
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Generation Z Recalls Video Ads within Two Seconds of Viewing It’s no secret marketers are tasked with capturing dwindling attention spans. However, according to a new study by Snapchat and Kantar, audiences may be retaining…
The automotive industry is working hard to minimize the impacts from the COVID-19 pandemic and maximize business in an unexpected version of 2020. It’s imperative for dealerships to be aware of the trends affecting the…
Google Is Holiday Ready It may only be September, but marketers are already gearing up for their holiday push. In preparation, Google released new tools this week to help advertisers reach shoppers and maximize revenue…
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It’s never a bad idea to produce engaging video marketing strategies, but having great video content matters more to brand marketers this year than ever before. With a sudden spike in people working from home…
Facebook Makes Shopping Easier This week, Facebook officially launched a tab within its app for Facebook Shop, which was previously debuted as an upcoming feature in May, as they continue to boost their ecommerce initiative…
COVID-19 has been a challenge to all industries, including digital advertising. Although total ad spending has declined across the board, digital is projected to remain steady or grow slightly. Social listening has been growing throughout…