Digital Digest
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Move over, Google — Amazon is on your tail. While Google may still be at the top when it comes to search ad revenue, Amazon is quickly rising to meet the challenge. Experts predict Google’s…
Advertisers Look For Olympic Gold As we get ready to flip the calendar to another year, NBCUniversal is already gearing up for the 2020 Summer Olympic in Tokyo. The games are estimated to attract 200…
As people “cut the cord” and abandon cable for streaming media services, a new cord is taking its place. Over-the-top (OTT) devices including Chromecast, Roku, smart TVs, Apple TV, gaming consoles (PS4), or streaming stick…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Holiday Shopping Sees Record Start The results are in and the official start to holiday shopping started with a bang. Despite the shortened season, shoppers were ready to go with a record breaking 190 million…
Snapchat’s interactive and fun visual nature has always meant interesting opportunities for advertisers. From holiday-themed promotional filters to app install ad games, Snapchat, with 186 million users, continues to open avenues for advertisers to reach…
Brands Opt Out of Black Friday While Black Friday is still one of the most anticipated shopping days of the year, a shift in consumer mindfulness may be reshaping post Thanksgiving shopping. As shoppers are…