Digital Digest
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With paid search accounting for over 50% of digital ad spend in the travel industry, it’s critical for advertisers to make sure their campaigns are well optimized in order to remain competitive and produce results….
Google Elects for Tougher Ad Policies The political race may be getting more heated between advertising platforms than it is between candidates. On the heels of recent announcements by Twitter and Facebook concerning their political…
We bring Stephen Crane into view for this month’s installment of Facial Recognition. Stephen is a Senior Digital Account Manager out of Philadelphia and has worked hard to grow his role and the…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Whether its streaming music, listening to the radio, or tuning in to new podcasts, people are connecting with digital audio at increasing rates. It’s time for advertisers to take note. Streaming radio and pure-play music…
Google Rewards Site Speed In the ongoing effort to increase Chrome user experience, Google is furthering it’s evaluation criteria of sites with plans to identify those with insufficient load times. Knowing that more than half…
It’s the most wonderful time of the year. As the winter holidays and the lucrative shopping rush quickly approach, the time is now to get your marketing strategies in place. Holiday spending is forecast to…