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Adtaxi’s Digital Marketing Blog

Ways to Elevate Your Brand On Connected TV

Marketers have been hearing a lot about Connected TV (CTV) lately, and for good reason. The growth of streaming and cord-cutting has been accelerated by the pandemic, giving advertisers ample opportunity to reach their customers…

Adjusting Your Measurement Expectations for a New (Pandemic) Market

A drastic change in consumer behavior in 2020 continues to push advertisers to adapt to new conditions and innovate how they promote their brand. The new landscape of ecommerce relies on flexible marketers willing to…

Ecommerce for Small Business: Moving Your Storefront Online

The improved storefronts readily available on popular social channels make it possible to launch an ecommerce brand without a dedicated website. Many small businesses have historically relied on Facebook alone as their brand’s storefront, but…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

3 Easy Optimizations to Maximize Your Digital Video Strategy

Video is among the most trusted tools the modern marketer can employ to draw in and engage with large audiences across digital platforms. As online audiences continue to experience innumerable brands vying for their limited…

Native advertising: Why it Works and How it Can Help You in a Cookieless World

Native advertisements operate on a simple principle: rather than disrupting a user’s experience, ad content should function as a useful, integrated part of the core brand experience. While the phasing-out of third-party cookies continues, marketers…

Leveraging Facebook in 2021

For all the changes this past year posed to the world of digital marketing, there remain a few cornerstones to every brand’s online strategy. Each business needs its audience, and practically every type of audience…

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