Digital Digest
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There are few areas of business that remain unaffected by artificial intelligence (AI). Marketing teams — and digital marketing teams in particular — have been using AI for the past several years as a tool…
As you build your marketing campaigns and ads, one of the things you may be interested in investing in is programmatic advertising. Programmatic advertising gets your ads in front of your audience through automated ad…
Consumers drive the economy and determine the industries that thrive. In particular, these consumers are likely to spend on furniture, appliances, and other home furnishings and decor that make their living spaces more comfortable. U.S….
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The state of sports marketing in 2023 is a unique blend. Live match-day experiences are regularly accompanied by what most now view as basic digital innovations, like mobile ticketing. Streaming platforms continue vying for the…
Social networks are great places to connect with your audience and build relationships to establish your brand identity, but not all social networks are made equal — especially in the current market. Case in point:…
At first glance, rising inflation and a potential economic recession might make marketers nervous about the health of their ad budgets. Businesses tend to pull back on marketing efforts and divert funds to other operations…