Digital Digest
Featured Articles
When done well, advertising can work wonders for a product, service, or brand. Think of online advertising as a fishing line with a hook. You’re looking for the fish to take your bait and get…
It’s a fast-changing world in the advertising industry these days. Commercial cable isn’t for everyone, more people are cutting the cord, and online domination of Google and Facebook has impacted advertising across all formats. As…
Brands and audiences are the key to marketing survival. One does not exist without the other. But what makes up the personality of a brand? Is it the look and feel of the products? The…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Digital video advertising is quickly outpacing other forms of online advertising content, and marketers everywhere are jumping on board to create responsive online video ads that can cut through the clutter and social feed noise…
The fast-paced world of search marketing continues to grow. A big jump in U.S. search ad spending is expected over the next few years. Research from eMarketer shows a near 25 percent gain in revenues…
Thanksgiving preparations are underway and shoppers are getting ready for the biggest retail weekend of the year. It’s not too late to create a marketing plan for Small Business Saturday that targets your best clients…