Digital Digest
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Digital video advertising is quickly outpacing other forms of online advertising content, and marketers everywhere are jumping on board to create responsive online video ads that can cut through the clutter and social feed noise…
The fast-paced world of search marketing continues to grow. A big jump in U.S. search ad spending is expected over the next few years. Research from eMarketer shows a near 25 percent gain in revenues…
Thanksgiving preparations are underway and shoppers are getting ready for the biggest retail weekend of the year. It’s not too late to create a marketing plan for Small Business Saturday that targets your best clients…
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When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
As marketers of products and services, you know you’ve got three main tasks: – Use marketing tactics to find new customers. – Turn your new customers into happy, loyal customers. – Market to these loyal…
Lead nurturing requires relationship building at every touch point of the consumer’s journey. Brands need to provide active, personal engagement, as well as relevant and timely information to steer potential buyers toward a purchase. This…
Creating a target strategy to reach leads isn’t as simple as it used to be because the purchasing process has changed. Consumers aren’t just walking into a store and making a purchase anymore. They might…