Our algorithm continually iterates the ad process to improve performance as the campaign goes on, focusing on the concrete metrics that matter, highlighting the value of each micro-conversion along the way.
Native ads allow you to immerse your brand within a publisher's site to reach the right user, at the right time, within the right context. This winning combination drives engagement and more to enhance your campaign performance.
To connect with prospective students - whether they ore right out of high school or adults in search of continuing education - universities and colleges should consider using Native Advertising. Here is a look at this effective advertising opportunity.
Patient confidentiality is at the heart of HIPAA, and it should be at the heart of any related marketing campaign, too. This infographic discusses ideas on how to ensure privacy is maintained throughout a campaign.
2018 is a big year for politics, and a big year for changes in political advertising too. With an $8.5 billion political advertising market, here are some predictions on political advertising trends as local and state government races start to pick up steam.
Implementing and tracking marketing efforts in the healthcare industry doesn’t have to be challenging. As long as HIPAA regulations are adhered to, marketers can execute effective, innovative digital marketing strategies. Here are three top myths about healthcare marketing.