Native ads allow you to immerse your brand within a publisher's site to reach the right user, at the right time, within the right context. This winning combination drives engagement and more to enhance your campaign performance.
To connect with prospective students - whether they ore right out of high school or adults in search of continuing education - universities and colleges should consider using Native Advertising. Here is a look at this effective advertising opportunity.
Patient confidentiality is at the heart of HIPAA, and it should be at the heart of any related marketing campaign, too. This infographic discusses ideas on how to ensure privacy is maintained throughout a campaign.
Outsourcing your digital advertising gives you plenty of benefits, ranging from consistent efforts to expert insight. But the key to leveraging the relationship for maximum results is choosing the right digital advertising agency. These five questions can help you evaluate whether an agency is a good fit for your business.
2018 is a big year for politics, and a big year for changes in political advertising too. With an $8.5 billion political advertising market, here are some predictions on political advertising trends as local and state government races start to pick up steam.
Implementing and tracking marketing efforts in the healthcare industry doesn’t have to be challenging. As long as HIPAA regulations are adhered to, marketers can execute effective, innovative digital marketing strategies. Here are three top myths about healthcare marketing.
Video advertising is growing and becoming more popular every day. The sooner your team figures out a well-rounded, cross-platform video ad strategy, the faster you’ll start to reap the benefits for your company. Here are six key elements to consider in your video advertising.