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The Best Times to Post on TikTok

The Best Times to Post on TikTok

TikTok, an app designed to share short videos, has become a force to be reckoned with. It’s currently available in over 160 countries and has around 121.5 million American users. Brands love TikTok for its…

Five Things To Avoid in Social Media Marketing

Five Things To Avoid in Social Media Marketing

Social media can boost traffic, increase sales, and build customer relationships. A recent survey found that social media was the top marketing channel in 2023, with most industry professionals using it in their digital campaigns….

The Near-Term Impact of Generative AI on Digital Marketing

The Near-Term Impact of Generative AI on Digital Marketing

The resource gap is rapidly narrowing, but the implementation gap will remain These are exciting times. Throughout human history, there have been many technological milestones, but nothing in the last 40+ years compares to where…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Google Leak Reveals Search Engine Secrets

Google Leak Reveals Search Engine Secrets

Google is once again making headlines. Just as the digital marketing community was settling down after the announcement to delay third-party cookie deprecation, the search engine giant is in the spotlight and under scrutiny due…

What Will Ecommerce Look Like by 2030?

What Will Ecommerce Look Like by 2030?

It’s been nearly 50 years since the invention of the first ecommerce platform. That (roughly) half-century of progress witnessed Amazon.com evolve from a digital bookstore to a dominant marketplace, innovations like eBay, WordPress, YouTube, and…

How to Counter Rising CPC Rates

How to Counter Rising CPC Rates

Understanding the world of cost-per-click (CPC) advertising is an effective way to optimize how much you spend on ads, gather data on who takes action after clicking an ad, and ensure you’re reaching a large…

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