Digital Digest
Every social media platform uses an algorithm — a collection of rules and data that determine what content is seen by which users, as well as when that information comes up. Each social media platform,…
Ecommerce has boomed over the past few years, growing rapidly and changing how we prefer and expect to buy products. According to eMarketer, online shopping continues to grow in 2024, with 243.5 million adults expected…
Which metrics are best for comparing a brand’s content with that of its competitors? Alongside key brand metrics like click-through rates (CTRs) and page rankings, search marketing visibility scores are essential. They quantify how much…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Too many ads can feel like a clingy friend—overbearing and annoying. When your marketing strategy relies heavily on ads that aren’t helpful, informative, or relevant, your audience can suffer from ad fatigue. This desensitization means…
In a move that has caught the digital marketing world by surprise (or perhaps not), Google announced it will not phase out third-party cookies in its Chrome browser. This announcement, which diverges from the anticipated…
Threads, an app created by Meta’s Instagram team, represents Meta’s answer to Twitter (now X). Threads started slow, but it is expanding into Europe as of December 14, 2023. With that expansion comes an opportunity…
