Digital Digest
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Digital Marketing Firm Adtaxi Introduces TikTok for Business DENVER, CO (August 29, 2023)—Adtaxi, one of the country’s fastest-growing digital marketing agencies, today announced a new social media offering for their clients: TikTok. The popular short-form…
GA4 has a lot to offer when it comes to collecting user behavior and conversion data. Among GA4’s most powerful features is the ability to create what Google terms custom “events,” which enable advertisers to…
Improving online data privacy has been a goal of Google for a while, which is why the company developed the Privacy Sandbox initiative. The initiative is just a few months away from implementation and Google…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Anticipating consumer demand is one of those tricky challenges advertising has yet to perfect. Though digital marketing tools and insights – and access to big data in particular – have done their part to optimize…
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
The start of 2023 brought with it a number of changes in digital marketing and data privacy, one of those changes being the introduction of state-specific privacy regulations that will soon take effect. In five…