Digital Digest
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Search engine optimization (SEO) impacts the behind-the-scenes mechanism that generates results whenever a user conducts a search. Every search is a bit like someone asking for directions, and the results page is where businesses position…
Ecommerce businesses strive to create easy transactions and satisfactory experiences. However, there will inevitably be times when things simply don’t measure up for every buyer. The rise in ecommerce options has made consumers more discerning,…
Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Over the last few years, there has been rapid growth in digital audio listening. In 2021, it was reported that almost three-quarters of Americans are listening to digital audio every month. With so much digital…
Engaging with sports fans is a unique kind of brand marketing. Millions of sports fans already follow leagues, teams, and players on digital platforms — even if they aren’t very good at the moment — with…