Digital Digest
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Listening to your audience has always been important. Now there are new ways to gauge consumer and brand reputation beyond data. Social listening allows brands to analyze conversations and trends about themselves and the competition…
Forget “keeping up with the Joneses,” it’s time to keep up with Gen Z. This demographic group aged 11 to 25 are streaming monsters. While we may think of Millennials as savvy digital consumers, Gen…
Advertisers continue to adapt and innovate marketing efforts to serve a public still dealing with pandemic safety measures and procedures. As marketers reevaluate their focus and their customers in the face of new challenges, some…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
In 2020, CBD brands saw, and are expected to continue to see, tremendous growth. With public opinion of CBD products changing for the better, marketers have an opportunity to inform and entice consumers to continue…
CBD products are a fast-growing trend unlike anything we’ve seen in a while. They’re seen everywhere — topicals, foods, beverages, oils, makeups, pillows, and more. But marketing platforms haven’t quite kept up with the times,…
The ongoing Apple iOS 14 updates related to data privacy are creating waves for advertisers. The intention is to provide users with transparency on what data apps are tracking on mobile devices and how that…