Digital Digest
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One crucial step Google is taking in 2023 and beyond is the move toward preserving and protecting user data. Since cookies will soon be a thing of the past, marketers like yourself need to start…
Today’s marketers are accustomed to using data to guide digital marketing campaigns. However, growth marketers take data analysis to the next level by testing new tactics and channels to not only reach more customers but…
There are few areas of business that remain unaffected by artificial intelligence (AI). Marketing teams — and digital marketing teams in particular — have been using AI for the past several years as a tool…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
As you build your marketing campaigns and ads, one of the things you may be interested in investing in is programmatic advertising. Programmatic advertising gets your ads in front of your audience through automated ad…
Consumers drive the economy and determine the industries that thrive. In particular, these consumers are likely to spend on furniture, appliances, and other home furnishings and decor that make their living spaces more comfortable. U.S….
The state of sports marketing in 2023 is a unique blend. Live match-day experiences are regularly accompanied by what most now view as basic digital innovations, like mobile ticketing. Streaming platforms continue vying for the…