Digital Digest
Google may be the dominant search engine, but for advertisers looking to reach diverse audiences, there’s more to search than Google alone. Microsoft’s Bing search engine offers advertisers alternative options that might be right for…
Facebook is driving yet another advertising innovation with its recent launch of augmented reality ads. These in-feed ads leverage cutting-edge AR technology to make the ad personal and the advertising experience fun. Generally, AR involves…
Political advertising isn’t just about spending money — it’s about creating a platform for powerful messaging to influence the voting process. Highly specific targeting is also necessary. These factors play a large role in shaping…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The winter holidays will be here before you know it. That means it’s not too early for advertisers to get their holiday campaign planning started. 1. Perfect Your Holiday Strategy Developing a campaign strategy means…
Introductions to traditional television changed history, and connected TV has the potential to change television’s history — especially when it comes to advertising. While it may still be finding its footing, there are plenty of…
Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…
