Digital Digest
Featured Articles
Applying first-party targeting to digital campaigns provides colleges and universities with a reliable formula for using current students and alumni to drive future admissions. Every college and university has a goldmine of first-party data at…
Navigating an all-new UI takes practice, even with one designed to be as intuitive as Google’s newest analytics platform. Advertisers should continue to familiarize themselves with a few of Google’s key upgrades, both to the…
Digital Marketing Firm Adtaxi Introduces TikTok for Business DENVER, CO (August 29, 2023)—Adtaxi, one of the country’s fastest-growing digital marketing agencies, today announced a new social media offering for their clients: TikTok. The popular short-form…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
GA4 has a lot to offer when it comes to collecting user behavior and conversion data. Among GA4’s most powerful features is the ability to create what Google terms custom “events,” which enable advertisers to…
Improving online data privacy has been a goal of Google for a while, which is why the company developed the Privacy Sandbox initiative. The initiative is just a few months away from implementation and Google…
Anticipating consumer demand is one of those tricky challenges advertising has yet to perfect. Though digital marketing tools and insights – and access to big data in particular – have done their part to optimize…