Digital Digest
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Global spending on digital ads is expected to overtake television in total ad spending this year. That’s a first for digital ads. So that means it’s reckoning time for many marketers to truly understand their…
We all are aware there are A LOT of changes happening now in the digital community. From net neutrality to news feed changes, the list keeps going. Here are some articles from around the industry…
Previous blog posts looked at Facebook Dynamic Retargeted Ads. Now, it’s time to cover the basics of making retargeted ads in Google Web Designer. You already know the benefits of retargeting consumers directly with dynamic…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
In our continuing Retargeting series, we’ll focus below on Facebook Dynamic Retargeting Ads. Million of marketers, small to large, roll ads on Facebook’s successful advertising platform to help connect the right products with the right…
One of the crucial ingredients in a successful online campaign is accurate measurement of metrics and conversions. With multiple brands, and/or multiple campaigns, measuring a campaign’s metrics and conversions can be difficult. But the process…
How do you reach the elusive online consumer, the person clicking around the web in search of product deals and specific services? In recent years, advertisers have developed innovative methods to capture consumer attention and…