Digital Digest
Every brand wants to put their advertisement in front of interested customers. Now, Google just made that easier. With a new targeting took, Customer Match, gives brands the ability to target specific customers based on…
Remember when content was king? Well, what’s king now is streaming content. And it’s not just streamed films and television content either. There’s parallel growth in streaming live TV events and live sporting events. CBS…
Remarketing has been used by online advertisers to great effect in recent years as part of their overall SEM strategy. These ‘reminder ads’ have proven to be an ideal way for advertisers to reconnect with…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
If you’re not familiar with real-time bidding (RTB), which is a method of buying and selling digital advertising placements, here’s a quick rundown, including how it could help your business. What Is RTB? Much like…
Is search engine optimization important for your company’s overall marketing strategy? Of course, it is! SEO is all about positioning a company’s content and ads at the top of search results so more consumers find…
Anyone who’s seen “The Social Network” has a good idea of Facebook’s inception and meteoric rise in popularity. Today, the social network connects men and women of all ages, with nearly 70 percent of all…
