Digital Digest
Brands and audiences are the key to marketing survival. One does not exist without the other. But what makes up the personality of a brand? Is it the look and feel of the products? The…
Digital video advertising is quickly outpacing other forms of online advertising content, and marketers everywhere are jumping on board to create responsive online video ads that can cut through the clutter and social feed noise…
The fast-paced world of search marketing continues to grow. A big jump in U.S. search ad spending is expected over the next few years. Research from eMarketer shows a near 25 percent gain in revenues…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Thanksgiving preparations are underway and shoppers are getting ready for the biggest retail weekend of the year. It’s not too late to create a marketing plan for Small Business Saturday that targets your best clients…
As marketers of products and services, you know you’ve got three main tasks: – Use marketing tactics to find new customers. – Turn your new customers into happy, loyal customers. – Market to these loyal…
Lead nurturing requires relationship building at every touch point of the consumer’s journey. Brands need to provide active, personal engagement, as well as relevant and timely information to steer potential buyers toward a purchase. This…
