In just about every realm of business, it’s known that data is the driving force behind every decision. Marketers utilize data to inform campaign performance; product teams use data to inform new product updates; sales…
Adtaxi’s Digital Marketing Blog
Six months removed from the initial sweep of Covid-19 and its effects on both individuals and businesses, and the landscape continues to change. As ecommerce brands hurdle forward into the holiday shopping season and beyond,…
Social platforms like Instagram, Facebook, and Snapchat are uniquely positioned to reach massive audiences while streamlining the conversion process in a relatively new advertising channel dubbed simply “social commerce.” These shoppable social platforms aim to…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…
As businesses of all sizes continue to navigate the economic challenges posed this year, many advertisers seek a blueprint to inform their decisions in a turbulent marketing environment. With data and insights from industry experts…
